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The Art of Music Composition for Ads: Crafting Sound That Sells
By @musiccompositionadsway
For years I worked as an audio engineer in a cramped studio in Los Angeles, cutting my teeth on everything from Foley for indie films to voiceover sessions for local radio spots. The work that taught me the most, though, was commercial music. There is a specific discipline to music composition for ads that separates it from writing a song for an album or scoring a feature film. It demands clarity under constraint, and it rewards a deep understanding of brand identity. Early
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